Carrier

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Carrier

26

Carrier

Direction

Apr, 2017

Credits

Production

Lighthouse Films

This commercial for Carrier’s latest TV campaign “Finding Comfort,” goes beyond conventions, embracing inventive storytelling to create a breezy and engaging piece. We travel from one space to another, and each environment celebrates a unique decorative style that offers a glimpse into the lives of every character before gliding to the next air conditioned room.
 

Carrier is, at its core, about comfort – the foundation of what makes a house a home – and Pai effectively illustrates what it’s like to inhabit an airy and inviting living space that adapts throughout the year, regardless of the season.