Grandiose Liner

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Grandiose Liner

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Lancôme

Communication Strategy,
Production & Direction

July, 2016

Objectives

 

1. Make Grandiose a leading franchise for Lancôme on the makeup segment:
Support the launch of Grandiose Liner while enhancing Grandiose Extreme visibility in some specific areas.

 

2. Address specific groups to reach a multiple target:
Organize the good circulation of information from Lancôme’s influencers to core buyers.

 

3. Reinvent the “make-up hack” movement:
Offer a new makeup experience to consumers by democratizing the makeup hacking technics.

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1. Digital pack
We designed and delivered all digital assets needed to run the campaign:
landing page, newsletters and banners.

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2. Event organization
In collaboration with Hopscotch Agency, we organized a PR event to push the launch of Grandiose Liner towards makeup influencers.

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3. Visual assets production
Along with the event, we produced a whole range of visual assets to be used on various Lancôme social networks.

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Lancome Maxime Stange maison carnot grandiose liner
Lancome Maxime Stange grandiose liner maison carnot