Spring Collection

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Spring Collection

15

Lancôme

Production

Feb, 2017

Credits

Photographer

Anaïs Barelli

Post-production

Anaïs Barelli

To bring interaction in a make up awareness scope on social media, we’ve imagined and produced for the Lancôme Spring Collection a series of original visuals. We identified make up addicts’ favorite types of content on social platforms before reinterpreting them creatively.

 

Doing that, we allowed the target to experience a modern and unexpected experience with the brand. Some of these assets having reached the top posts engagement board of Lancôme within a few days. Pink Is The New Black!

lancome maison carnot spring 1
lancome maison carnot spring 5
lancome maison carnot spring 2
lancome maison carnot spring 3