To bring interaction in a make up awareness scope on social media, we’ve imagined and produced for the Lancôme Spring Collection a series of original visuals. We identified make up addicts’ favorite types of content on social platforms before reinterpreting them creatively.
Doing that, we allowed the target to experience a modern and unexpected experience with the brand. Some of these assets having reached the top posts engagement board of Lancôme within a few days. Pink Is The New Black!