We-Van : DYA


We-Van : DYA



Communication Strategy

& Social Media Consulting

Apr, 2016

In 2016, We-Van launched a great challenge on social media, offering thousands of participants the opportunity to win an incredible 6-months road-trip to the edges of Europe! 30 000 kilometers, 20 countries and 1 van, for two happy winners to discover the world.

We’ve been asked by the brand to organize the promotion of this 2016-highlight on social media.




1. Activate We-Van as a brand on social networks, including Facebook and Instagram


2. Recruit as many participants to the “Drive Your Adventure Challenge” as possible


3. Drive a population outside France towards the brand