We-Van : DYA
& Social Media Consulting
In 2016, We-Van launched a great challenge on social media, offering thousands of participants the opportunity to win an incredible 6-months road-trip to the edges of Europe! 30 000 kilometers, 20 countries and 1 van, for two happy winners to discover the world.
We’ve been asked by the brand to organize the promotion of this 2016-highlight on social media.
1. Activate We-Van as a brand on social networks, including Facebook and Instagram
2. Recruit as many participants to the “Drive Your Adventure Challenge” as possible
3. Drive a population outside France towards the brand